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The WorkIndustrial Chemical Manufacturer Achieves a 2.5x Campaign ROI in the first 6 Months

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INDUSTRY

MANUFACTURING

LAUNCH SITE

ABOUT THE PROJECT

Riteks

Riteks is a leading specialty chemical manufacturer with over 35 years of experience in developing high-performance additives and custom chemical formulations for various industries, including oil & gas, industrial coatings, construction, and toll manufacturing.

The challenge

Riteks wanted to expand beyond personal sales to achieve sustainable growth at scale. They sought to reach a wider audience, generate qualified leads, and create a cohesive digital marketing strategy for its four distinct business units.

Testimonial Video

This partnership with Riteks demonstrates the transformative power of a strategic, data-driven approach to industrial marketing. By embracing a buyer-first methodology, focusing on real, measurable results, and building a strong online foundation, Riteks has positioned itself for sustainable growth and long-term success in a noisy digital landscape.

Riteks enrolled in our buyer-first digital marketing program, a structured, data-driven framework designed to engineer growth for industrial companies.

Define your Strategy

We began with a series of collaborative workshops to understand Riteks's business goals, target audience, competitive landscape, and existing marketing efforts. A detailed buyer journey map was developed for each business unit to identify the key steps, motivations, and pain points experienced by ideal customers.

These workshops culminated in a strategic presentation outlining a customized roadmap for achieving sustainable growth. This roadmap provided a clear, actionable marketing plan for each business unit, ensuring that all activities aligned with the company's overarching goals.

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Clarify Your Message

Building on the insights gained from the buyer journey mapping process, we executed our messaging strategy service to help Riteks establish a compelling go-to-market message and brand positioning. This involved refining their value proposition, crafting key messages that resonated with their target audience, and developing a consistent brand voice and tone.

The clarified messaging directly informed all subsequent marketing efforts, ensuring a cohesive and impactful experience across all touchpoints.

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Build Your Foundation

With a clear strategy and compelling message in place, we began building a robust digital foundation for long-term, sustainable growth. This included:

HubSpot Marketing Hub Implementation: We implemented HubSpot's marketing automation platform, providing Riteks with a centralized system for managing leads, tracking performance, and automating key marketing processes.
Website Design: We redesigned Riteks's website, creating a modern, user-friendly online experience that showcased their expertise, attracted their target audience, and drove conversions.
Content Creation: We interviewed subject matter experts to develop high-quality content, including product category pages and service pages, to improve search engine visibility, build trust, and drive conversions.

Optimize Your Performance

After establishing a strong foundation, we relaunched targeted search engine optimization (SEO) and pay-per-click PPC campaigns to increase brand awareness, improve search engine visibility, and attract their ideal buyers. We identified dedicated landing pages for each campaign, ensuring visitors could easily find the information they needed and take action.

By integrating Google Ads and HubSpot, we gained real-time visibility into campaign performance. This allowed us to identify which keywords, ad groups, and campaigns were delivering the most qualified leads. We then leveraged this data to continuously refine our targeting strategies and maximize ROI.

Today, we've set up customized dashboards that provide Riteks with clear insights into their marketing performance. They can now confidently track their website performance, lead generation, sales pipeline, and other key metrics, allowing them to make data-driven decisions and ensure their marketing efforts are always delivering real results.

RESULTS

A data-driven, buyer-first marketing approach.

They’ve moved from a reactive, tactical approach to a proactive, strategic approach, creating a system for sustainable growth and maximizing their market potential. Here are some of the key benefits of this transformation:

2.5x campaign ROI in the first 6 months: The campaign generated over 2.5 times its cost in the first six months, putting Riteks on track to achieve its marketing revenue target.
Increased qualified website traffic and leads: Riteks experienced a significant boost in qualified website traffic and leads within months of implementing their new digital marketing strategy.
Improved brand awareness and visibility: They became more visible in search engines and established a stronger online presence, attracting the attention of their ideal buyers.
Enhanced sales and marketing alignment: Their sales and marketing teams now work together seamlessly, sharing data and insights to drive better results.
Greater confidence and control: Riteks now has the data, tools, and expertise to confidently navigate the digital landscape and make strategic marketing decisions that deliver real, measurable growth.

Before Knowmad, we were good at what we were doing, but it was one at a time. Knowmad gave us a way to scale our sales and marketing efforts.