In response to Linical's goal of having a consistent online presence, we began a massive website design project. Our main focus was to merge the three separate regional websites into one unified global platform. We planned carefully and executed strategically to ensure minimal downtime and uninterrupted access to Linical's valuable services for their worldwide clients.
To match Linical's forward-thinking values, we gave the website an exciting makeover. The new design features an easy-to-use interface, simplified navigation, and responsive layout, making it seamless to browse on any device. This redesign not only looks great but also boosts user engagement and conversion rates.
We also worked on improving Linical's online visibility through strong SEO strategies. By optimizing the site structure, using the right keywords, and building quality backlinks, we laid a solid foundation for ongoing SEO efforts that could increase online exposure and reach.
Messaging strategy was another important part of our solution. We crafted clear and impactful messages that resonate with Linical's audience, capturing their innovative spirit, broad expertise, and unwavering commitment to advancing medical research.
To ensure Linical had full control over their site moving forward, we provided comprehensive HubSpot CMS training. This equipped their team with the skills to manage and update content independently, keeping their website fresh and relevant. This hands-on approach not only makes maintenance easier but also empowers Linical to quickly adapt to changes, ensuring their digital presence evolves alongside their dynamic business environment.