INDUSTRIAL SEARCH ENGINE MARKETING THAT DELIVERS REAL, MEASURABLE RESULTS.

Search Engine Marketing (SEM) combines search engine optimization (SEO) and pay-per-click (PPC) to boost your visibility and drive measurable growth. SEO builds long-term momentum by improving organic search rankings, while PPC delivers immediate results with targeted paid ads.
Together, they create a powerful strategy to fuel your growth online.
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MORE VISIBILITY.
MORE QUALIFIED LEADS.
WE HELP YOU GROW ONLINE
MORE DEALS IN THE PIPELINE.
MORE VISIBILITY.
MORE QUALIFIED LEADS.
WE HELP YOU GROW ONLINE
MORE DEALS IN THE PIPELINE.

A buyer-first approach to search marketing

B2B buying has changed. Industrial buyers now rely heavily on online research, using digital channels to evaluate options before ever speaking to a sales rep. To reach these decision-makers and stand out in competitive markets, industrial companies need more than a basic online presence—they need strategic, buyer-focused search marketing. We design B2B digital marketing strategies tailored to the industrial buyer’s needs, ensuring visibility and engagement at every stage of the decision-making process.

At Knowmad, we understand the complexities of the industrial buyer’s journey: extensive research, multiple decision-makers, and longer sales cycles. That’s why we take a buyer-first approach to search engine marketing, aligning every strategy with the needs and behaviors of your ideal audience. This approach doesn’t just drive traffic—it attracts the right traffic.

By targeting your audience with SEO and PPC campaigns that match their search intent, including managing Google Ads to optimize campaigns, we help you connect at critical moments in their journey. Whether it’s creating content that solves specific pain points or delivers information faster, optimizing your website for usability, or crafting ad campaigns that speak directly to their needs, we prioritize ROI-focused marketing strategies that drive qualified leads and measurable growth.

Search marketing isn’t about guesswork—it’s about understanding your audience, meeting them where they are, and turning visibility into real business results.

Schedule a call today to turn your digital presence into a growth engine for your business.

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INDUSTRIAL DIGITAL MARKETING SERVICES

[01]SEARCH ENGINE OPTIMIZATION (SEO)

Search Engine Optimization (SEO)

Get found online with strategies that improve rankings, boost visibility, and attract organic traffic. SEO for industrial companies transforms search engines into powerful lead generators, attracting high-quality traffic tailored to B2B decision-makers.

  • SEO Audits: Identify website issues limiting performance and improve rankings for a stronger online presence.
  • Keyword Research: Pinpoint the terms your customers use to find businesses like yours, identify relevant keywords that align with your target audience's needs, and create targeted content to meet their needs.
  • On-Site Optimization: Refine your website’s structure and content to increase user engagement and appeal to search engines.
  • Analytics & Reporting: Track performance with transparent data, showing SEO’s direct impact on traffic, leads, and revenue.

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[02]PAY-PER-CLICK ADVERTISING (PPC)

Pay-Per-Click Advertising (PPC)

Quickly connect with your audience through targeted ads that deliver high-quality leads and sales. Paid search advertising offers fast, measurable results. Our PPC services include expert LinkedIn, Microsoft, and Google Ads management, ensuring every campaign is optimized for maximum performance and return on ad spend (ROAS).

  • PPC Audits: Evaluate existing ad campaigns to uncover cost-saving opportunities and improve ad performance for a better return on investment (ROI).
  • Custom Campaign Setup: Build ad campaigns that align with your goals, driving meaningful results for your investment. Our targeted advertising campaigns focus on attracting the right audience with precision-crafted messaging.
  • Dedicated Landing Pages: Increase conversions with focused pages that guide visitors into leads.
  • Ongoing Optimization: Adjust ad campaigns for maximum performance, adapting to audience behaviors and trends. We specialize in PPC for industrial companies, and refining companies to ensure high-quality leads and measurable results.
  • Analytics & Reporting: Access detailed insights to track clicks, conversions, and ROI, ensuring clear value.

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EFFECTIVE SEM CAMPAIGNS
DRIVE REAL RESULTS

BENEFITS OF A BUYER-FIRST APPROACH TO SEM
Increase Online Visibility
Drive Targeted Traffic
Generate Qualified Leads
Build Brand Awareness
Measure Your Impact
THE KNOWMAD DIFFERENCE

PARTNER WITH KNOWMAD TO OPTIMIZE YOUR SEARCH ENGINE MARKETING

When it comes to industrial search marketing, you need a partner who understands your challenges and delivers real results. At Knowmad, we combine industry expertise, proven strategies, and award-winning recognition to help your business stand out, attract qualified leads, and achieve measurable growth in competitive digital markets.

Specialized Industrial Expertise
Get proven strategies built specifically for industrial companies. We understand complex B2B sales cycles and create search engine marketing campaigns that drive qualified leads and measurable results.
Global Perspective
With our industrial expertise across the US and Europe, you’ll gain insights and strategies that help you compete on a global stage.
Buyer-First Approach
Your audience comes first. By focusing on their needs and behaviors, you can be confident that your SEO and PPC campaigns will attract, engage, and convert the right buyers.
Sales & Marketing Alignment
You’ll see stronger results when marketing fuels sales and vice versa. When you align campaigns with your sales process, you’ll grow your pipeline with better leads, more deals, and more revenue.
HubSpot Solutions Partner
Get the most out of your marketing efforts. As a HubSpot partner, we’ll help you integrate tools to simplify your processes, track performance, and improve how you engage with your audience.
Results-Driven
Achieve more with data-driven strategies built to deliver real, sustainable results. Go beyond traffic and conversions, and start focusing on metrics that move your business forward. Our competitive SEM strategies focus on combining data-driven SEO and PPC techniques to dominate industrial search engine results and outperform competitors in niche markets.
Award-Winning Agency

You’re working with recognized leaders. As a Top 10 Industrial Marketing Agency, our proven track record gives you confidence in achieving success online.

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