PROGRAM
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OUR PROGRAM

BUYER-FIRST INDUSTRIAL DIGITAL MARKETING PROGRAM

Get a customized program to boost your lead volume and fuel your sales.

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  • BOOST YOUR ONLINE VISIBILITY
  • GENERATE MORE QUALIFIED LEADS
  • GROW YOUR SALES PIPELINE

Struggling to generate enough traffic and leads to grow your sales pipeline? You're not alone.

It's a common challenge for many industrial and manufacturing companies. That's why we built a digital marketing program specifically for you — a program that helps you attract, convert, and nurture more qualified leads so you can grow your sales pipeline and achieve lasting success online.

BENEFITS OF OUR MARKETING PROGRAM

The power of data-driven, buyer-first marketing

Reach your ideal buyer

Use targeted tactics to attract prospects who are actively searching for solutions like yours, leading to more website traffic and higher-quality leads.

Turn more browsers into buyers

Adopt a buyer-first mentality and influence the entire buyer's journey, from awareness to decision, to stay top-of-mind and build trust with your ideal buyer.

Influence leads at every stage

Go beyond just generating leads by nurturing your existing customer relationships to uncover new sales opportunities and increase your customer lifetime value.

Optimize your performance

Leverage your unique data insights to continually refine and improve your digital marketing campaigns. This ensures we're always focusing on strategies with the highest impact.

Align your Sales & Marketing teams

Our program fosters collaboration between your sales and marketing teams. This creates a seamless handoff between qualified leads and your sales force, ultimately leading to more closed deals.

This isn't a one-size-fits-all solution; it's a customized program tailored to help your business achieve lasting success online.

Grow your sales pipeline with a proven 4-step program

Develop your strategy

Our approach starts with a workshop with your leadership team and sales to understand your business, goals, target audience, and buyer's journey. Then, we'll analyze your current digital marketing and competitive landscape, identifying the most effective channels to reach your ideal buyers.

In the end, you'll get a strategy presentation detailing your path to success with a digital marketing program built to grow your sales pipeline.

Clarify your message

Next, we'll examine your messaging strategy and positioning to ensure it resonates with your ideal buyer. We'll also help you develop a compelling value proposition. During this phase, we design a content strategy that engages your audience, addresses their pain points, and moves them toward a solution. You'll also receive a messaging guide that provides you with a consistent, effective message across all channels.

Build your foundation

Once we have a clear strategy and messaging in place, we'll use them to start building your digital marketing foundation. This includes creating high-quality content that addresses your ideal buyers' pain points and showcases your expertise, revamping your website design to make it more user-friendly and conversion-focused, and creating impactful sales collateral to help you close more deals.

Your content will likely include a mixture of thought leadership blog posts, core website pages and other copy refinements, presentations and brochures, emails, and more.

If you don’t have a CRM, we’ll work with you to implement HubSpot CRM to help you visualize your sales pipeline, inform your revenue team (sales and marketing) about lead volume and quality, and ensure no opportunity is missed.

This step aims to optimize your online presence for growth and conversion, ensuring that you have the right foundation in place to effectively attract, convert, and nurture leads.

Optimize your performance

With a solid strategy, messaging, and foundation in place, we'll launch targeted campaigns to drive qualified traffic to your website using search engine optimization (SEO), pay-per-click (PPC) advertising, social media advertising, email marketing, and other tactics as needed to reach your buyer.

We regularly monitor and analyze each campaign’s performance to optimize spending and improve results. You can also monitor campaign performance with real-time dashboards that show the impact on your website traffic, leads, and sales pipeline.

When can you expect to see results?

We understand that for many companies, waiting months to see results from your digital marketing may not be practical.

While our program is meant to be sequential, it's also designed to be flexible. In fact, many clients launch paid search marketing (SEM/PPC) campaigns after defining the strategy to start getting results right away.

In most cases, you can expect to see an increase in website traffic and leads within the first 3-6 months of campaigns running. Then, as we continue to nurture and convert those leads through our program, you'll experience a steady growth in your sales pipeline and customer lifetime value — typically around 9 months into the program (or 6 months of campaigning).

Results are not one-size-fits-all; variations arise due to factors like audience size, product/service price point, sales cycle length, brand awareness, competitor size and visibility, media buying investment, and campaign strategy stability. Each of these elements can significantly influence performance outcomes, underscoring the bespoke nature of digital marketing success.

Digital marketing is more like a marathon than a sprint. That's why we work with our clients for the long-term, continually refining and improving their digital presence to drive sustainable growth and success.

Ready to become a powerful catalyst for growth?

Schedule a strategy call today to discuss how a digital marketing program will help you achieve your growth objectives.

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