What purpose does your website serve and is it currently accomplishing your company’s goals? Let’s dive into the importance of having a clearly defined vision and objectives for your company’s website.
Depending on your company’s unique needs, your website could serve a number of purposes. For some business owners, their main goal is to drive online sales and increase their bottom line. For others, their website acts as a tool for connecting with potential customers, creating genuine connections, and generating engagement for their brand. We’ve identified a few website goals common among many of our clients:
If you’re in the school of thought that your company just needs to have a website because everyone else in your industry does, it’s time to rethink that. This line of thinking won’t result in an effective website or help your business grow. When deciding to build a website of your own, it’s essential to have a clear understanding of what your website objectives are, how you’re going to achieve them, and how you’ll measure your success. According to a survey of our LinkedIn followers, we found that business professionals are split on what the purpose of a website is.
As you can see, every business views its website in a different way. Whatever their goals are, this will impact the design, features, implementation, and marketing aspects of their site. For example, if your objective is to sell your products or services online, it’s important to have a user-friendly, secure payment acceptance solution built into your website. This will ensure that each of your customers can place their orders easily and with confidence that their financial information will remain safe.
Whether your organization is planning to create an entirely new website or revamp an existing one, we recommend focusing all of your efforts on your overarching objectives. Whether you’re interested in generating leads, expanding your online sales, or establishing connections with customers, it’s vital that you craft each website element, from copy to design, to suit this goal. You should also align your digital marketing strategy to these same goals so that it will directly contribute to your mission.
In addition to defining your objectives, you’ll need to determine the best way to measure your success. It’s all fine and dandy to have goals, but if they’re not measurable, you’ll never know whether or not your organization is moving in the right direction. One popular and widely available tool for measuring the success of your website is Google Analytics. This web analytics platform, available in both a free and enterprise version, helps you gather in-depth information on:
After collecting the data you’re interested in, it offers a wide variety of visualization options that will turn the data from simple numbers into an insightful assessment of your website’s performance. You can create easy-to-understand graphs displaying performance by day, week, month, year, or period of years. In addition, you can customize your reporting dashboard and set specific objectives to track. It’s amazing how much raw data regarding visitor traffic and user interactions you can collect by signing up for Google Analytics and letting it run in the background.
We have an extensive track record of building websites that possess both beauty and brains. Our team is able to marry data and design in order to achieve any and all of your company’s marketing goals. Each website is expertly crafted to meet the specific design needs of our clients, and incorporated with conversion rate optimization (CRO), search engine optimization (SEO), engaging and informative content, and lead-generation forms. We help marketers get the leads they need to grow, make more money, generate a positive brand image, and educate their readers with original thought leadership content.
During the web design process, you’ll be assigned an SEO specialist and a digital marketing strategist that will provide direction to our graphic designers and web developers. Their guidance will help your design and development team create a website that not only looks great but functions great, too. We’ll help you get found on Google and convert this traffic into qualified leads, ultimately leading to increased conversions and a wider customer base. In addition to creating your stunning, highly effective website, we’ll also help you create engaging content that will further your brand, attract new customers, and establish your company as a leader in your industry.
Are you ready to learn more about our high-impact web design and digital marketing services? Reach out today and let’s schedule a meeting to discuss how we can help your business grow. When you partner with Knowmad, you can rest assured knowing that our team is behind you 100 percent. Our extensive arsenal of capabilities is at your disposal and we’ll help you achieve the results you deserve.